沂蒙地区民俗文化产业发展与数字化转型探索 Development of Folk Culture Industry and Digital Transformation in the Yimeng Area

Abstract

中国进入新时代，文化产业的蓬勃发展迎来新机遇，民俗文化产业作为其重要组成部分，逐渐成为推动地区经济增长和传承民族文化的重要力量。沂蒙地区民俗文化内涵深厚、历史悠久，以其为基础的文化产业，也生发出了发展新态势，呈现数字化的文化经济融合发展新局势，为沂蒙地区民俗文化产业发展注入强劲动能。本文旨在通过对沂蒙地区民俗文化内涵与特质进行阐释，总结出地域性、多元性、经世性三个特质。再对民俗文化产业现状及问题加以分析，进而阐述民俗文化产业数字化转型探索的理由、必要性和可行途径，为沂蒙地区民俗文化产业提供发展策略和建议，发挥地区民俗文化资源优势，促进文化产业可持续发展。

China has entered a new era and the vigorous development of the cultural industry has ushered in new opportunities. As a crucial part, the folk culture industry has gradually become an important force to promote regional economic growth and the inheritance of national culture. The folk culture in the Yimeng area has profound connotations and a long history. The cultural industry based there also presents a new development trend, presenting a new situation of digital cultural economy integration and development. This also injects a strong momentum into the development of folk culture industry in the Yimeng area. This paper aims to explain the connotation and characteristics of Yimeng folk culture and summarize its three characteristics of region, pluralism, and classics. The paper will then analyse the current situation and problems of folk culture industry before explaining the reasons, necessity, and feasible ways of exploring the digital transformation of folk culture industry so as to provide development strategies and suggestions for the Yimeng folk culture industry. This paper aims to give full play to the advantages of regional folk culture resources, and to promote the sustainable development of cultural industry.