多模志视角下的中医药类纪录片的文化认同建构 策略一以《中华医药抗击疫悄》为例 The Construction Strategy of Culture Identity in Chinese Medicine Documentary from the Perspective of Multimodal Discourse Analysis - A Case Study of "Traditional Chinese Medicine Fighting Against the Epidemic"

Abstract

本研究主要从多模态话语分析角度探讨纪录片《中华医药抗击疫情》的文化认同建构策略，研究资料来源千CCTV 中文国际频道的一档电视访谈栏目《中华医药抗击疫情》，以张德禄教授提出的“多模态话语分析综合理论框架”和多模态协同理论为指导，使用定性方法对此进行分析，分析了多模态话语在纪录片中的应用，并从文化记忆的唤起、文化情感的激发和文化价值的彰显三个层面探讨了纪录片中各个模态是如何协同构建文化认同的。研究发现，在多模态视角下纪录片的文化认同建构过程中：一、在文化记忆的唤起层面，疫情背景下纪录片中背景音乐模态、图片模态和解说词语言模态一起共同构筑了一个个生动的抗疫故事，加深了人们对千中医药文化的了解，唤醒了人们的中医药文化记忆；二、在文化情感的激发层面，文化符号的传递、视角距离的拉近以及方言共情一起实现了共同意识的打造，激发了人们对千中医药的文化情感；三、在文化价值的凸显层面，多景别镜头的互补运用，既凸显了中华医药的历史厚重与庄严，也蕴含了生命至上、命运与共的中国民族抗疫精神和中华民族伟大凝聚力的文化价值和内涵。

This study mainly discusses the cultural identity construction strategy of the documentary "Chinese Medicine Fighting the Epidemic" from the perspective of multimodal discourse analysis. The research data came from the TV interview program "Chinese Medicine Fighting the Epidemic" of CCTV Chinese International Channel. Based on a synthetic framework for multimodal discourse and the modal synergy theory proposed by Professor Zhang Delu, the application of multimodal discourse in the documentary is analyzed and the construction strategies of cultural identity in the documentary are explored at three levels: the arousal of cultural memories, the stimulation of cultural emotions, and the manifestation of cultural values, and qualitative methods are used to ensure the research. The study found that in the process of cultural identity construction of the documentary from multi-modal perspective: 1. At the arousal of cultural memories level, the background music modality, the picture modality and the narration language modality in the documentary under the background of the epidemic together constructed a vivid anti-epidemic story, which deepened people's understanding of the culture of traditional Chinese medicine, and awakened people's memory of the culture of traditional Chinese medicine; Second, at the stimulation of cultural emotions level, the transmission of cultural symbols, the perspective distance and dialect empathy together realize the creation of a common consciousness and stimulate people's cultural emotion for Chinese medicine; Third, at the manifestation of cultural values level, the complementary use of multi-scene lenses not only highlights the historical heaviness and solemnity of Chinese medicine, but also implies the cultural value and connotation of the Chinese spirit ofresistance to the epidemic, the spirit of the Chinese nation and great cohesion of Chinese nationality in which the supremacy of life and destiny is shared together.